Free Contractor Website & Google Visibility Audit
- Website review: performance, mobile, and conversion gaps
- Google visibility review: where you rank and what's holding you back
- Competitor comparison: what nearby contractors are doing online
- Google Business Profile assessment
- Clear next steps: specific to your trade and service area
- No obligation, no sales pressure
The Problem
Why Most Service Business Websites Don't Generate Leads
Outdated Design
A website that looks unprofessional or outdated signals low trust to potential customers. Visitors leave before they ever call — even if your work is excellent.
Missing Lead Capture
Most service business websites don't have clear calls-to-action, easy contact forms, or prominent phone numbers — so interested visitors have nowhere to go.
Poor Local Visibility
Without proper local SEO, your business doesn't appear when nearby customers search for the services you offer. You're invisible to the people most likely to hire you.
Self-Assessment Resource
Contractor Website Audit Checklist
MP Digital is contractor-owned and works with contractors and local service businesses across Chicagoland. Use this checklist to evaluate your website before requesting a full audit.
Mobile First Impression
Open your website on a phone. Does it load quickly, fit the screen properly, and look professional within 3 seconds? If not, mobile visitors are likely leaving before reading anything.
Phone and Quote Request Path
Is your phone number visible at the top of every page on mobile? Is there a simple quote request form or call button that requires minimal steps? The easier it is to contact you, the more leads you capture.
Service Clarity
Does each service you offer have its own dedicated page? A single "Services" page with bullet points is not the same as separate pages for masonry, concrete, waterproofing, etc. Individual pages rank better and convert better.
Service Area Clarity
Does your website clearly state which cities, counties, and communities you serve? Local search requires geographic signals. If your service area is not visible on your site, Google may not show you for local searches.
Reviews and Trust Proof
Are Google reviews displayed on your website? Do you show your years in business, license/insurance if applicable, or a photo of your team or trucks? Trust signals directly influence whether a visitor calls or bounces.
Project Photos and Case Studies
Is there a photo gallery or portfolio of actual completed work? Before/after photos from real jobs are among the strongest trust-builders a contractor website can have.
Google Business Profile Connection
Is your Google Business Profile claimed, verified, and linked to your website? Are your business name, address, phone number, and category accurate and consistent between your GBP and your website?
Local SEO Basics
Do your page titles and headings include your trade and location? For example: "Masonry Contractor — Oak Brook IL" rather than just "Services." Basic local keyword structure is the foundation of organic visibility.
Contact Page Friction
Is your contact page easy to find from every other page? Does the form ask for fewer than five fields? Long or confusing contact forms reduce submission rates — especially on mobile.
First Fix Priority
Based on the items above, identify the single biggest gap. Fixing one thing well is more effective than partially addressing everything. Most contractors start with mobile speed, contact path, or Google Business Profile.
Who This Is For
Concrete contractors, masonry contractors, roofers, HVAC companies, paving contractors, fabricators, general contractors, and local service businesses.
Use This Resource
Contractors, chambers, suppliers, and local business partners may share this checklist with businesses that need a clearer website or stronger Google visibility.
Who It's For
Built for Contractors & Trade Businesses
This audit is for contractors and trade businesses that depend on local calls and quote requests — concrete, masonry, roofing, HVAC, welding, excavation, landscaping, and other service trades. If you're working off word-of-mouth and want your website to start pulling its weight, this is the right starting point.
Starting from Scratch
No Website Yet? No Problem.
Many businesses rely only on social media profiles or Google listings to attract customers. The audit will show you how a professional website and a stronger online presence could help you generate more leads, rank higher in local search, and convert more visitors into paying customers.
What's Included
What You'll Receive
Website & Google Visibility Review
We review your current website and local search presence: speed, mobile, SEO structure, lead capture, and where you stand on Google Maps.
Competitor Comparison
We look at what nearby contractors are doing online that's working, so you know exactly what you're up against and where to close the gap.
Clear Next Steps
You get specific, honest recommendations for your trade and service area. No jargon, no generic advice. Just a straightforward plan to get more quote requests.
Is This For You?
Who This Audit Is For
This audit is built for contractors and local service businesses that depend on phone calls, quote requests, and local customers to grow. If you're in any of the industries below, this audit is for you.
Concrete & Masonry
Roofing
HVAC
Welding & Fab
Excavation
General Contractors
And any other local service professional who wants more calls and customers.
Get Started
Request Your Free Contractor Audit
Submit your info
We review your website and Google visibility
You get specific recommendations within 24 hours
Most Service Businesses Are Missing Simple Lead Opportunities
Submit your website or business details and we'll show you exactly where you're leaving leads on the table — and how to fix it.
Get My Free Web Presence Audit